2013 Conference Speakers
Thursday's Keynote Speaker: Adam Sacks - Tourism Economics
Adam Sacks is the founder and President of Tourism Economics, an Oxford Economics company dedicated to quantitatively-based consulting to the tourism sector.
He is an authority on measuring the economic impact of tourism activity–both for the broader visitor economy and for specific events and investments. He has conducted a broad range of analysis of tourism investment policies, the effects of proposed entry procedures, tourism taxation, and destination marketing strategies. He has provided numerous destinations with analysis on market positioning and emerging opportunities.
Adam has advised multi-national hotel chains, airlines, aircraft manufacturers, theme parks, resort developers, and retail operators on current and future market opportunities. He regularly presents to corporate strategic planning teams on the threats and opportunities facing their businesses within the projected travel and economic climate.
Adam is a frequent conference speaker on issues related to tourism market analysis, the economic impact of tourism and travel-demand forecasting He also has presented tourism impact results to governments around the world. He is a member of the US Department of Commerce Travel &Tourism Advisory Board.
For more information on Adam Sacks and Tourism Economics, please visit their website here.
Concurrent Workshop Sessions
European Markets: France, Germany and the United Kingdom
Marcus Feuerstein, Kaus Media Services - Germany
Kevin Gibson, Hills Balfour - United Kingdom
Marina Dupuy-Wedd, Express Conseil - France
Thursday's Luncheon Speaker: Christopher Thompson - Brand USA
Christopher L. Thompson is President and CEO of Brand USA, the public-private partnership responsible for launching the United States’ first-ever nationally coordinated tourism marketing effort. In this role, Chris is responsible for accelerating the organization’s efforts to build and execute effective marketing strategies to increase inbound travel to the United States in order to increase U.S. exports, create jobs, strengthen the economy, and help enhance the image of the United States with people all over the world. These programs consist of marketing, public relations, and partnership programs critical to the overall marketing of the United States as the world’s premier travel destination, as well as communications programs to provide travelers with vital information that inspires and makes it easier to explore the vast range of experiences and destinations available in the U.S.A.
Chris has nearly 30 years’ experience in tourism, a nearly unprecedented track record in destination marketing on both a domestic and international level, and a reputation for building collaborative and productive relationships across the industry and with government partners.
For more information on Christopher Thompson and Brand USA, please visit their website here.
Concurrent Workshop Sessions
Emerging International Markets: Brazil and China
Gisele Abrahao, Global Vision Access - Brazil
Alexander Glos, i2i Group - China
PR Victories and Nightmares: The Good, The Bad and The Ugly of Gaining Media Exposure
Mike Finney, President, AZ Communications Group
Ty Largo, Principal & Creative Director, Salt
Kimberly Schmitz, Owner/Consultant, Spur Public Relations
Top Tactics for Success on a Shoestring Budget
Kimber Lanning, Executive Director, LocalFirst
Sean McLaughlin, News Anchor/Reporter, CBS 5
Mitch Nichols, President, Nichols Tourism Group
Friday's Keynote Speaker: Jay Baer - Youtility: Why Smart Marketing is About Help not Hype
The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success. If you’re wondering how to get more attention and how to make your products seem more exciting online, you’re asking the wrong question.
You’re not competing for attention only against other, similar products.You’re competing for attention against your customers’ closest friends and family members, and against viral videos and cute puppies. To win in this hyper-competitive environment, you must ask a different question: “Howcan we help?”
It’s a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.
Drawing from his experience consulting for more than 700 brands, and rich with case studies and examples, in Youtility Jay Baer provides a groundbreaking recipe for how to use information and helpfulness to transform the relationship between companies and customers. Youtility is a new marketing framework for the age of information overload.
For more information on Jay Baer, please visit his website here.